Google’s mission is to organise the world’s information and make it universally accessible and useful. They provide a variety of tools to help businesses of all kinds succeed on and off the web. These programs form the backbone of their own business; they’ve also enabled entrepreneurs and publishers around the world to grow theirs. Their advertising programs, which range from simple text advertisements to rich media advertisements, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools which help businesses/organisations to both save money and be more productive.